About Us

Ikigai Co. partners with you to help you see how your business’ purpose can be a force for good and intrinsically link business growth with positive impacts on people and the planet. We build the roadmap to help you get there and work with you to achieve your vision.

The Name

Ikigai(生き甲斐) is a Japanese concept that translates to the reason for living, sense of purpose. It is the motivational force that underpins achievements, success and fulfilment in its micro and broader application. And it embodies the way we work.

Our Ikigai

We are in times of change. Society is rapidly evolving, and so too is the need for businesses to adapt. The days of profits being achieved at the expense of purpose is becoming obsolete. We are heading towards a market where authentic and ethical brands lead the way. We already know that 80% of millennials and Gen Z make purchase decisions based on brands that align with their sustainability and social impact values. And by 2028, they’re expected to have that largest market share to spend or invest worldwide each year.

We exist to show you how to create environmental and social value in a way that supports business growth, benefiting everyone. We take complex concepts and ‘pull it all together’ to show you how to evolve from being an organisation that does good for people and the planet to being an organisation that is good for people and the planet, expand globally, and create a brand identity that’s eligible for a slice of the GenZ and millienal pie.